Real-world results
Aktira’s underlying technologies have been deployed and tested in live radio markets, demonstrating the ability to improve signal performance, extend usable coverage, support audience growth, and enable new localized advertising capabilities.
Aggregate
7
Synchronized booster nodes deployed
800K+
Additional population reached
3.1 → 3.6
Directional AQH share movement
Live
Localized advertiser field testing
Audience performance is influenced by programming, marketing, competitive conditions and other factors. Audience data is presented as directional evidence and should not be interpreted as solely attributable to MaxxCasting.
Case studies
A Bay Area deployment used synchronized MaxxCasting transmitters to improve reception in portions of the South Bay where the primary signal was constrained.
Seven booster nodes supported two stations and expanded usable coverage to more than 800,000 additional people.
Improved distribution was accompanied by positive directional movement in measured audience performance.
Audience performance depends on multiple factors, but the results illustrate the potential value of stronger signal distribution.
ZoneCasting has been field-tested to deliver geographically relevant broadcast advertising within a larger radio market.
The test demonstrated the potential to combine the scale of broadcast radio with greater geographic relevance.
Portfolio strategy
Individual deployments demonstrate what the technology can do. The larger opportunity is to evaluate a broadcaster’s station portfolio systematically — identifying where better coverage, localized advertising, or both can create the greatest potential economic return.
Map signal strength and identify unreached population.
Rank opportunities by audience and revenue potential.
Engineer synchronized networks and localized architectures.
Turn expanded reach into addressable inventory and revenue.
The objective is not simply to improve a single signal. It is to help broadcasters identify where their existing spectrum and infrastructure can work harder across an entire portfolio.
Aktira works with broadcasters to evaluate where its technology can create the greatest potential impact across stations and markets.
