Insights

Perspectives on reach, addressability, and infrastructure value.

Short analytical pieces from the AKTIRA deployment and modeling team.

Latest

Recent perspectives

DeploymentMarch 16, 2026

Audacy brings MaxxCasting to WCBS-FM and WXBK-FM in New York

Audacy is deploying MaxxCasting on WCBS-FM 101.1 and WXBK-FM 94.7 to stabilize street-level reception across the Tri-State area. Both stations look strong on a contour map, but dense development and terrain break up signal where listening actually happens — WCBS-FM from the Empire State Building, WXBK-FM from Rutherford, NJ.

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AddressabilityFebruary 5, 2026

First-ever visual geo-targeting brings hyperlocal content to car screens

During Big Game weekend in the Bay Area, Audacy's 95.7 The Game debuted RDS-based visual geo-targeting on automobile displays. Targeting a five- to six-mile radius around Levi's Stadium, the activation pushed traffic, weather, parking, and venue updates to the dashboard without interrupting audio.

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ResultsJanuary 20, 2026

MaxxCasting stations lead San Francisco's December ratings

Four of the market's top five FM stations now license MaxxCasting, together capturing nearly a quarter of all listening age 6+. KQED-FM finished #1 overall, with KOIT, KDFC, KMVQ, and KLLC close behind — in one of the most technically complex FM environments in the country.

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PolicyJanuary 7, 2026

Geotargeting and ZoneCasting: one year after FCC approval

A year in, geotargeted broadcasts have launched in 11 markets with no major interference issues. A Cumulus Media survey found 39% of advertisers would increase or begin AM/FM spending because of ZoneCasting, and 44% are highly interested in radio geotargeting — fueling calls to lift the three-minute-per-hour limit.

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